With content-led marketing, advertisers are in a midst of an evolving new world- how should you adapt and evolve to capitalize on this change?
• Taking marketing procurement to the next level - what does marketing procurement 3.0 look like?
• How changes in the marketing environment are impacting marketing and marketing procurement KPIs
• How do you know you’re really contributing to the company goals through marketing procurement?
• With more agency consolidation and globalization, how will this impact the function?
• Integrated marketing – how can you work with agencies and suppliers in a more structured and organized way?
• The impact of big data on the procurement function

Once you’ve exhausted a good amount of P&L savings, how do you reposition procurement to maintain your relationships with your category owners to ensure they still see the value of procurement?
• Developing category agnostic value drivers
• Self-assessment of your procurement organization to measure the true value you’re bringing
• Ensuring the quality of your supply base stays strong so business owners continue to use procurement
• Research and data analytics to provide insight into the business
• Aligning procurement’s metrics with the category’s